Privacy Policy

Effective Date: September 29, 2026

Bear Glasgow Dental ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information you provide when you visit our website at delawaresedation.com or contact our office.

Information We Collect

We may collect the following types of information:

• Personal Identification Information: Name, phone number, email address, and any information you voluntarily submit through our appointment request form.
• Health-Related Information: Information you share about your dental concerns or medical history in form messages (used solely to prepare for your consultation).
• Technical Data: IP address, browser type, device type, pages visited, and referral sources collected automatically via server logs and analytics tools.
• Website Interaction Data: How you use and move through our website, such as clicks, scrolling, and mouse movements, collected through the analytics and session replay tools described in the "Cookies, Analytics, and Session Replay" section below.

How We Use Your Information

• To respond to appointment requests and patient inquiries
• To communicate appointment reminders and follow-up care information
• To improve our website and patient experience
• To comply with legal and regulatory obligations

HIPAA Notice

As a dental healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Any protected health information (PHI) you share with us is handled in accordance with our HIPAA Notice of Privacy Practices, available at our office. We do not sell or rent your PHI to third parties.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with trusted service providers who assist us in operating our website or conducting business, provided those parties agree to keep information confidential. The third-party tools described in the "Cookies, Analytics, and Session Replay" section below collect website usage data directly from your browser and handle it under their own privacy policies.

Cookies, Analytics, and Session Replay

We use Microsoft Clarity, an analytics service provided by Microsoft, to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. This can include the pages you view, your clicks, scrolling, and mouse movements, along with technical data such as your IP address, browser, and device type. Website usage data is captured using first and third-party cookies and other tracking technologies. We use this information to improve our website and for site security. Microsoft may also use it for its own purposes, including advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Text you type into form fields on our website and selections you make in drop-down menus are masked by Microsoft Clarity and are not included in session replays.

We also use Google Analytics, an analytics service provided by Google, to measure how visitors find and use our website. Google Analytics uses cookies and similar technologies to collect information such as the pages you view, how long you stay, how you arrived at our site, your approximate location, and your browser and device type. To learn how Google collects and processes this data, see How Google uses information from sites or apps that use our services.

You have choices about this collection:

• You may disable cookies through your browser settings; however, some site features may not function properly as a result.
• You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• You may opt out of Microsoft's collection by selecting Microsoft on the Digital Advertising Alliance opt-out page.
• Microsoft Clarity supports the Global Privacy Control signal, which you can turn on in a supporting browser or extension.

Our website also loads fonts from Google Fonts and displays an embedded Google Map. When your browser loads these, Google receives your IP address and basic browser information, which it handles under the Google Privacy Policy.

Data Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information. However, no internet transmission or storage system is 100% secure.

Your Rights

You have the right to request access to, correction of, or deletion of personal information we hold about you. To exercise these rights, contact us at [email protected] or call (302) 613-0041.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, please contact us:

Bear Glasgow Dental
1290 Peoples Plaza
Newark, DE 19702
(302) 613-0041
[email protected]